Venice Duck Brewery liked this on Facebook. Top of the Stairs. Made up words can be a double-edged sword. It’s frustrating, but with the amount of lawsuits flying around, this needs to be a driving force in naming any brewery from here on out. This site uses Akismet to reduce spam. The explosion of the craft beer brewing industry has generated a profusion of new names, advertising slogans, logos—brands—into the marketplace.. Just like figuring out your stripper name (I’ve been told first pet’s name, mother’s maiden name), you too can figure your your craft beer name. Even the most passionate craft beer evangelists crave PBR from time to time. Learn how your comment data is processed. "Hoppy Ending Pale Ale" from Palo Alto Brewing Company. On one hand, they tend to be available — and can seem like a godsend after ripping your hair out from the naming process. It’s Friday. Notify me of follow-up comments by email. Tiny Tops. Share Tweet Stumble Pin Email. This unique beer is … Source. Plus they make a damn good IPA. As you likely guessed, this is the ideal temperature to ferment your beer at, for your chosen yeast. Experience. Craft beer is a growing field. It exists! Rather than settling for a generic domain name, you can get a domain name that instantly communicates your passion for beer. http://t.co/kD1mKJyLM6 It’s Friday. The history of its ancestor, the British IPA, is a tangle of myth… Many of these new brands are the product of start-ups and newer entrepreneurs armed with innovative brew recipes.. Beer Street Journal has one of the largest online collections of original content dedicated to covering beer culture, education, and the advancement of the beer industry. Can’t find the source of this graphic, but you might find it useful. Light Beers. Share This Now. Between 2012 and 2017, the number of craft breweries in the US jumped from 2,420 to 6,266 – that’s an increase of 159%! Craft Beer Kings. EXAMPLE: Tin Man Brewing Co. in Indiana has a great name that lends itself to broader brand strategy. Dark Beers Gift Box - Shipping Included! Does your brewery name lend itself to larger theming or branding campaigns? The beer industry, craft beer, in particular, is just booming in Ireland, and rightly so. Glass Bottle Outlet liked this on Facebook. Craft Beer Consumer Habits in February 2021: Are on-site attitudes changing? Beer Black Market. High Life is just so clean and simple that even craft beer and cocktail pros count it as their mainstream brew of choice, and its "Champagne of … Select Options. Read This Next. As one of your brewery promotion ideas, hold a beer naming contest. Dry Dock Vanilla Porter uses words well. MORE Gift Boxes. August 21, 2014Cody Fague and Isaac Arthur. In this post, we’ll cover beer glassware; including a handy beer-style-to-glassware lookup table, and an overview of each glass and why it’s the preferred choice for a given type of beer. Being easy to spell and recall doesn’t necessarily mean that your name has to be short, though that can be a great attribute as well. The rate of flocculation determines how quickly the beer will clear. Check it out at www.craftbeerbrandingguide.com. Depending on yeast strain, this could take a day or two, or a week or two. When a small batch of Sweet Nuthin’ Cherry-Mesquite-Pecan Ale (we made that up, but it probably exists) becomes a sought-after commodity, a black market develops.. STARTING AT $59.99. The Craft House. Crave Ale Brewery – Check Availability Morning Ale – Check Availability Case in point: Other Half Brewing’s “Cream Get the Honey” IPA was inspired by the Wu-Tang Clan. How to go about naming a craft brewery http://t.co/NoqQfTI3we Nice article- @TinManBrewing was mentioned! Your email address will not be published. With thousands of articles, millions of unique visitors, and exposure in over 200 countries, Beer Street Journal is paving the way to enabling category growth, engaging a broader consumer base, and promoting better tasting beer for years to come. A good name should be fun to say, but also an important element of solid brand strategy. Waterwise Plants. STARTING AT $59.99. Like beer, names can be judged on their mouthfeel. Founder, Beer Street Journal by Reid Ramsay May 16, 2014. A note of caution though: don’t let the beer clarify to the point of purity at this stage. People won’t buy your beer just because you’re “a regional craft brewery.” Aside from brewing great beer, you need to tell a compelling story that resonates with people and gets them to come back with friends and family. Their classic bottle shape and overall branding align to support this narrative. 8 Beer Can Innovations That are Pure Genius 8 Beer Can Innovations That are Pure Genius. #ctbeer #craftbeer http://t.co/c4cfZOnoqH http://t.co/iwy2zRmxRE. Craft Beer Kings. Required fields are marked *. Detroit Trademark Attorneys: Craft Beer Brands Need Trademark Protection, Too. Optimal Fermentation Temperature. What is Your Craft Beer Name? Today, the hottest brews have quirky names. Just like figuring out your stripper name (I’ve been told first pet’s name, mother’s maiden name), you too can figure your your craft beer name. Think about your flagship beers and how their names can further enhance your overall brand name and story. We just can’t wait to see what else is on the horizon for the world of Irish lager. There are intricate networks of beer geeks who work together, skirting shipping laws … .BEER is especially useful for new craft breweries. In this industry, a winery from across the world or a brewery from around the corner can sue you for naming rights. 1) Beer Name Contest. The Puppet Farm. Your name should reflect your brand essence. Claim to fame: As the "official beer of the American sportsman", it's… How to go about naming a craft brewery http://t.co/LKDexJmbQk from @craftbrewingbiz #craftbeer #branding #beer, How to go about naming a craft brewery http://t.co/aBQeZuIN2Q via @craftbrewingbiz. Simply put, craft beer is a beer that is not brewed by one of the big "mega-brewery" corporations. More often than not, when the phrase craft beer is used, this is what it means. No and low alcohol beer grew 30+ percent last year, now enjoy some big haps in the NA beer sector, How to Seduce a Distributor: The importance of branding, common misconceptions and automatic disqualifiers, I would totally sit in a hot tub of hops and drink chill pints at this new beer spa in Denver, ‘Truly’ crushing it: Boston Beer nets over $1.7 billion in 2020 revenue, Six steps to responsive web design for craft breweries, The role of market research in go-to-market planning for craft breweries, 6 Consejos para nombrar tu microcervecería, Craftpeak launches Square integration within its digital storefront, Marketing Idea of the Week: CraftHaus Brewery’s scratch ‘n sniff cans, Portland Cider Co. donates $12,500 to Hunger-Free Schools. “At the time, it was the only beer of its kind, and is recognized by beer experts as the original American craft beer.”The New Albion Brewing Company opened in 1976; by … Now that you have your essence defined, you can move onto the storytelling process. http://t.co/biPAtjv633, Why (and how) Cabarrus Brewing will stick with online sales post-lockdown. But one brew that unarguably merits a taste is the Chili Pepper Pale Ale made by Broken Compass. Light beers, which are lowest in calories, alcohol, and carbohydrates, may be the … Japanese Rice Lager. Craft Beer Kings. Colorado is a craft beer heaven, so the best beer out of the state is a topic of much debate. Having a great name for your craft brewery is every bit as important as brewing great beer because it communicates, even before people see your logo, what you stand for, what you believe in, and why someone should care about you. RT @CraftBrewingBiz: How to go about naming a craft brewery. And then you wait for the yeast to drop (or your beer to clarify to your ideal clarity). EXAMPLE: Anchor Steam’s name is a nod to a historic nickname for beer brewed under primitive conditions on the West Coast. 8 Items. You might even say it’s off-centered. Seriously, who doesn’t like Dogfish Head? TwoCan Craft. Small details you may not even be aware of in your surroundings can have a big … This column was provided by the folks at CODO Design, a five-man branding firm based in Indianapolis, IN. Its overall identity centers around a robot, supported by beer names like “Circuit,” Alloy” and “Rivet.”. Have fun with it. However, what truly distinguishes one beer … To draw a crowd, host a beer release for your brew with no name. They don’t call this the “King of Beers” for nothing. They’ve spent years working with startup craft breweries on naming, branding and positioning, responsive web design, and package design. Many breweries are bringing back traditional ways of brewing and others are creating modern twists as well as thinking outside the beer box. Download our app and get instant access to some of the best beers in the world! Place your carboy inside and wait for the temperature to drop to near freezing. #craftbeer @CraftBrewingBiz #newbrew, “How to go about naming a craft brewery” http://t.co/x3ZvzWzuhR, RT @MeasuredMethods: How to go about naming a craft brewery http://t.co/LKDexJmbQk from @craftbrewingbiz #craftbeer #branding #beer. Small, craft breweries are limited in space, and therefore produce less. CRAFT NAMES: Naming & #Branding Your Brewery. OMG Email Updates. Its beginnings closely coincide with the modern craft beer revolution that started in the late 70’s and build to the tidal wave of popularity the U.S. is experiencing today. But the close association with wine and a very formalized certification program for sommeliers led beer expert Ray Daniels to create a parallel certification for beer, and he chose cicerone as the name for accredited beer professionals in 2007.. Cicerone has been used in English since the 18th century, meaning both “a guide who conducts sightseers” and “mentor” or “tutor.” Budweiser. World of Wonder Designs. A craft brewery or microbrewery is a brewery that produces small amounts of beer, typically less than large breweries, and is often independently owned.Such breweries are generally perceived and marketed as having an emphasis on enthusiasm, new flavors, and varied brewing techniques. Definitely on the heavier side, … Rice lagers have the same light, crisp profile as American lagers, with … The Kraft Lady. The American India pale ale is a youngin’ in the world of beer styles. EXAMPLE: Dogfish Head’s name is fun and weird. Treehouse Crafts. The best brewery bar names have words related to beer in their names such as; ale, malt, suds, head, hops, foam, barley, bottle, brew, craft beer, draught, on tap, keg, growler, mug, and lager. For my name ideas, I focused on creating names that appeal to customer values using words like: Creation, Handmade, Artistic, Traditional.A business name that lets your customer know what solutions you provide or the core values your business hold is a great way to make your business appear trustworthy and relevant. While people often consider the East and West Coasts to be on the cutting edge of all trends (music, tech, you name it), Larry Bell of Bell’s Brewery laughs off the notion when it comes to craft beer. Is your URL available? Michigan Beer Maps liked this on Facebook. Wild Heaven & Bulleit’s first collaboration was worth the wait, Wild Heaven debuts a rare collaboration with Bulleit Bourbon, SweetWater Brewing acquired by cannabis company Aphria, Yuengling Hershey’s Chocolate Porter is chocolate perfection, PBR launches second hard coffee offering for National Coffee Day, Founders KBS Maple Mackinac Fudge is coming in October. We got 15 brewers to go on the record with their guilty-pleasure macro beers. This could’ve been much worse, and I guess you could say we lucked out, anatomically speaking. Select Options. after you name your brewery, let us help you with all of your equipment needs! Can’t find the source of this graphic, but you might find it useful. The BJCP is working with the homebrewing and craft brewing communities in China to assist in the registration of competitions, which can be done online by any organization. Having a great name for your craft brewery is every bit as important as brewing great beer because it communicates, even before people see your logo, what you stand for, what you believe in, and why someone should care about you. How about social media handles? Is there something special about your team, how you got your start, where you’re located, and so on. Aside from having the descriptor “dry” in their company name, they make a point … Consider a name with assonance, an irreverent name or a short phrase. Try registering breweryname.beer instead of breweryname.com.BEER isn’t just for businesses. Description: Utopias is a craft beer like no other; its flavor is closer to a sherry or port than the Boston Lager that the brewery is best known for. … Use This To Figure Out Your Craft Beer Name. Do you have a special brewing process? And if it isn’t well thought out, it can dog you for years. The Two of Us. Your email address will not be published. Of course, you can to tell your story over time through great branding and beer, but why start off in the hole if you can avoid it? This growth continued into 2018 (see chart below), grew another 4% through mid-2019, and is expected to continue to grow in 2021: How about a similar beer name? Check out these creative name ideas for your brewery or craft beer bar. Craft Brewing Business has already published an outstanding series on trademark law, so we won’t delve into that, but rather, look at naming a brewery from a branding and positioning standpoint and discuss what makes for a “good” name. Wire Crafts. High flocculating yeasts sink to the bottom of the fermenter more quickly and produce a clearer beer. The Creative Crafter. Bell cites not only a strong brewing tradition but also Michigan’s wickedly loyal beer fan base. Blake’s Hard Cider Co. liked this on Facebook. Whether we indulge in brand-name suds — Miller Lite or Heineken, — or craft selections like Dogfish Head’s Namaste or Oskar Blues’ Dale’s Pale Ale, we are a nation of red, white, and brews. Your craft beer label visuals aren’t the only way to communicate with prospective buyers… don’t forget about words. However, it is a rather imprecise thing to define something by what it is not, so let's take it a bit further. View this photo on Instagram. Founded: 1855, St. Paul. The Daily Grind. STARTING AT $59.99. Home territory: Midwest. However, keep in mind that these often carry no ingrained meaning to potential customers. The microbrewing movement began in both the United States and United Kingdom in the … "Bone dry and hop-driven, Pivo delivers zippy effervescence and earthy bitterness along with inviting aromas of fresh… For every great craft beer there is an equally-awesome beer glass to drink it from. Make sure your name doesn’t translate to something unsavory in another language (this can extend to include slang). Is there another brewery, winery or distillery with the same (or similar) name? Wendy Bell Framing. This one very important characteristic. California Gift Box - Shipping Included! It took two years of being in business for us to discover that our name, CODO,  translates to “elbow” in Spanish. They’ve gathered their experience into a comprehensive Craft Beer Branding Guide to help startup breweries navigate the entire branding process. They guys @CODODesign write another fab article for us. Time Travels. The most important element of naming a brewery in this crowded market is availability. This can be hard to quantify, but a good name is fun to say and can be an important element of solid brand strategy. EXAMPLE: Daredevil Brewing Co.’s name is short and easy to spell. It’s the foundation for your brand identity, responsive web design, packaging, tasting room vibe, marketing and overall culture. This simple reimagining is rooted in a style 200 years old, but its own history spans only 30 years. craft beer kings app! Craft Beverage Expo liked this on Facebook. No matter the length, your name needs to be something people can easily pronounce. The first of two BJCP Beer Judging exams will be held in Beijing on September 17, 2016, followed by one in Shanghai in May, 2017.
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